Journal of New Advances in Educational Management

Journal of New Advances in Educational Management

Analyzing the Adoption of Artificial Intelligence in Educational Centers

Document Type : Original Article

Author
Master's degree, Accounting Department, Shamim Danesh Novin Institute of Higher Education, Ardabil, Iran
Abstract
Artificial intelligence is widely used and has useful features for sharing in various services. With the increasing use of innovation, Artificial Intelligence (AIA) programs create a more attractive environment in government institutions and educational institutions. The purpose of the research is how users feel about the educational use of artificial intelligence. Data collected from a survey of 387 university students in different countries have been used to validate the model and hypotheses. The characteristics of using artificial intelligence in education, such as perceived adaptability, trialability, comparative advantage, ease of doing business, and technology export, are included in the conceptual model. The practical implications of the present research are vital in that it leads relevant educational concepts to understand the importance of each component and enables them to carry out plans and efforts in accordance with the order of relative importance of the factors. Management concepts give educational departments insight into how to apply artificial intelligence to their system to improve the growth of services provided and facilitate the process for all users. The conceptual model of the research, which links both the characteristics of the person and the characteristics of the technology, is what makes it novel. The findings show that diffusion theory variables perform better than the other two variables ease of doing business and technology export.
Keywords

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  • Receive Date 08 March 2024
  • Revise Date 06 April 2024
  • Accept Date 04 May 2024
  • Publish Date 04 May 2024